How Is Your Digital Marketing Plan Shaping Up for 2022?
February 17, 2022
When it comes to new technology like chatbots, it can be a little hard to decide whether they’re going to be a trend that quickly fizzles out or if they’re here to stay. When it comes to chatbots, it does seem like the AI-driven, business productivity increasing, sales pushing bots are here to stay. In one form or another, your business could likely benefit from incorporating a chatbot into your website design, mobile app, or social media and networking plan. If you’re still on the fence when it comes to chatbots, this week’s blog should help you understand the purpose and potential benefits of these automated communication tools.
When they hear the word chatbot, most people probably immediately think of those dialogue boxes that open up on the bottom of most websites. This is one of the most popular chatbot options, but other examples of chatbots include using your business’ Facebook page to generate automatic communication via the messenger app. You may also have similar automated communication functionality through your business’ own mobile app. Other examples are automated text messages and emails that allow customers to complete basic tasks like making a payment, requesting a call, or unsubscribing from the message group.
Basically, chatbots are artificial intelligence (AI) driven communication tools. Yes. AI is no longer future-tech. It’s today tech. These chatbots are designed to gather specific information (appointment requests, contact details, survey response, etc.). Then, if the client really needs to talk to one of your employees, they are redirected. This can save time and money as well as improve overall employee productivity.
Chatbots rely on programming to communicate with potential clients, employees, and other end users. The sophistication of the programming will determine how much work chatbots can do for you. Some common uses for chatbots include:
If your chatbots are programmed well, your customers should never even know they’re talking to a bot. Sometimes the “bot-y” language is unavoidable. For instance, using a chatbot to offer an automated opt out for customers who signed up for a text chain will likely sound like it’s a process run by AI. However, the sophisticated level of detail that can be programmed into chatbots is amazing. You’d be surprised how effortlessly a chatbot program can get your customers headed in the right direction, answer their questions, and increase the usability of your website or mobile app all without any extra time, stress, or distraction for your employees. Plus, the majority of chatbots allow seamless access to a real-live employee if a customer’s needs can’t be met. In short, if you take the time to do chatbots right, not only will customers use them, but they can even be programmed to deliver the same level of customer service while maximizing productivity. It’s a win-win!
Still not sure chatbots are a good option for your business? Don’t make the decision on your own. The iKonix Studios team can help you better understand what chatbots are and how to integrate them into your website, mobile app, or social media accounts. Give us a call to set up a consultation with our knowledgeable team.
© Copyright 2021-2025. iKonix Studios LLC. All Rights Reserved.