Not designing online business experiences with the end user’s needs in mind is one of the most significant errors that businesses (of all sizes) are making. Studies indicate that you have not minutes but seconds to catch a user’s attention, give them the information they came to your site for and encourage them to take action (buy something, call, click, download, etc.). In mere seconds, your website needs to stand out from every competitor’s. From brand recognition to professional image and client trust, your website’s design will say a lot about your business. Good user experience is all about telling your company’s story and attracting your new best customer in an online environment.
User experience, often called UX, is the term used to describe the way a user feels when they visit your website. Good UX means those who visit your site felt they had a good experience, that they found the information they needed, and that the site was easy to use. Bad user experience can mean any number of things, but the end result is usually the same – the users leave your website. UX can describe a user’s experience on your website, a social media page, while using a mobile or app, or otherwise engaging with your business online. However, in most cases, UX refers to what it’s like for users who are visiting your website.
Think about your website as if it were an employee in your company. Good UX, like good customer service, leaves visitors to your business happy and more likely to come back again and recommend you to others. Bad UX, like bad customer service, leaves customers unhappy and more likely to post bad reviews and spend money with your competitors. You wouldn’t keep an employee who was constantly frustrating your customers and sending them to competitors, right? You shouldn’t keep a website with bad UX either.
In most cases, businesses that have bad UX haven’t necessarily designed a purposefully frustrating website. Instead, they are just unaware that potential clients are having bad experiences (after all they don’t usually become actual clients and provide feedback). If you feel that your website isn’t bringing in the anticipated number of new clients, it may be time to assess your UX and make some changes. In most cases, UX testing involves the following:
Creating good UX is really a three step process:
There are a lot of small components that go into achieving each of these three steps, but when you work with iKonix Studios for web design and development, you can rely on us to deliver great experiences for every user. Get started by contacting our team for a consultation today.