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Responsive web design

Responsive Web Design and Why It Has Become Critical

Responsive Web Design is essential in today’s rapidly changing world. Users tend to upgrade their mobile devices on a regular basis, and companies must ensure their website can be seen on these devices. The viewing experience must also be optimal across all of these devices, including desktop units and mobile phones, and should incorporate minimal panning, scrolling and resizing along with easy navigation and reading. When even one element is missing, site visitors may choose to look elsewhere for the information or items they are searching for. With the help of a responsive mobile website design provider, companies find achieving this goal isn’t difficult.

responsive design

Why Responsive Web Design

“In the past, web designers created multiple themes personalized for specific browser capabilities and devices. Although this process was effective, it required a great deal of time and money. With responsive web design, only one theme must be created, as this theme dynamically shifts the layout according to the device being used. The single theme works across all devices, and companies needn’t invest the time and money to accommodate changing technology.”

Responsive Web Design Types

Fixed responsive web design refers to a technique where the width of the container or column is set. When the user opts to resize the browser or view it on multiple devices, the website will still appear the same. Users may need to click on the screen, or tap it to zoom in, and read the content provided when this option is selected.

Fluid responsive web design, in contrast, allows the site to be adjusted according to the screen size being utilized. Mathematical percentages are used to display the images on a grid and allow the possibility of more than one grid layout. Zooming isn’t required when this option is selected, and only certain elements of the page have set widths, such as the margins.

The Benefits of Responsive Web Design

  • Google endorses this mobile web design method, and experts believe the search engine favors it when calculating results, especially when it comes to local searches.
  • Search Engine Optimization improves with the use of responsive design because companies only need to build authority for one site rather than multiple ones.
  • A responsive website is easier to maintain than traditional sites as only one website and URL are needed. Companies aren’t trying to maintain multiple sites and bear the expense of doing so.
  • The user experience improves with this type of web design as the visitor can see the same things on his or her mobile device that would be found on the desktop version of the site. Sharing between friends becomes easier because the site appears the same on all devices. Users needn’t worry they will pass a site on to a friend only to find the friend couldn’t view it.
  • Responsive web design is compatible with the majority of devices used today. New websites won’t need to be developed as often since the site can easily adjust to new products as they are brought to the market.
  • Bounce rates tend to decrease with a responsive website, which is important as Google does take bounce rate into consideration when ranking a site. Content won’t need to be modified for the mobile site.
Responsive design

The Key To Success

Responsive web design isn’t a task any web developer can handle. When an inexperienced web designer attempts to create a responsive website, the implementation may be confusing. This approach is technically difficult, and only a limited number of designers can ensure the job is done properly. Loading time may diminish when the design isn’t set up properly, and this can lead to visitors leaving the site. For this reason, companies need to ensure they select a professional web design firm with experience in this field.

Additional Factors To Consider

  • Older browsers and devices. One must ensure the site works on older browsers and devices—ones that lack the latest in technology. Testing must be done in this area to ensure all site visitors see the same thing.
  • Does performance differ based on the device being used? When a reputable responsive web design provider is used, this shouldn’t be an issue. As with older browsers and devices, testing needs to be done in this area to ensure performance is the same across multiple devices.
  • Money and time. Responsive web design requires more time and money at the outset, yet will save time and money over the long term. Companies won’t need to redesign the site when new devices are released and won’t be paying a developer for the redesign of the site.

One cannot be too careful when it comes to Responsive Web Design. Mobile use continues to increase in popularity while fixed Internet access is decreasing. Companies need to ensure their site is designed for mobile use, regardless of the preferred device of the user. With the help of custom website design, companies find they can easily achieve this goal and draw in a larger percentage of the target audience. Doing so allows a business to grow even when facing stiff competition.

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