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Pay-Per-Click advertising

Get to the Top of Search Now

Most digital marketing campaigns have one underlying goal – helping customers find your business. The best way to do that is to get to the top of search results, which means search engine optimization (SEO) has long been considered the most essential aspect of any digital marketing campaign, and it is vital. However, SEO takes time. When you’re building or growing a business, time is not always on your side. So, how do you bridge the gap between climbing to the top of organic search results with SEO and getting found by new customers now? The answer is pay-per-click advertising. This marketing tool allows you to get to the top of search without waiting for your SEO plan to kick in over the course of several months.
Pay per click

What is Pay-Per-Click Advertising (PPC)?

Pay-per-click advertising, often simply referred to as PPC is a digital marketing tool that allows businesses to place ads for their services that show up at the top of search results, but they only pay when clients click on their ads. PPC ads work best for increasing clicks from local markets, meaning targeting clients in one specific search location who are:
  • Using mobile search to find good or services
  • Performing a search for a local service (“near me” searches)
  • Looking for a local provider of high-end services
  • Trying to find a local event or activity
In addition to search results, PPC ads can also be linked to website banners or used as part of remarketing campaigns (that’s the type of ad that follows you from one website to another).

How does PPC Work for Your Business?

Many people think they can just set up their PPC ad campaign and they’ll show up at the top of search. It’s actually a little more complicated. Search engines (like Google and Bing) have algorithms that determine what paid ads to display at the top of search based on something called an Ad Auction. As you set up your PPC campaign, you’ll bid on specific keywords related to your business in order to win the top ranking in paid search results. While you may bid on keywords, you only pay if users actually click on your ad from the search engine results page (SERP). It’s really important to choose the keywords you bid on carefully to ensure you show up in the right search results.

Why Should You Invest in Managed PPC with iKonix Studios?

There are numerous online tools and educational resources available to help you learn to make the most of your PPC campaign, choose the right keywords, and generally achieve your paid search goals. However, if you’d prefer to leave it to the professionals, the iKonix Studios team has you covered. Our team can help you make the most of your advertising dollars by doing the necessary research to ensure we’re using the right keywords, marking negative keywords to avoid paying for the wrong clicks, and help you understand all the data related to your PPC campaign. When you’re ready to get started, reach out to the iKonix Studios team. We look forward to hearing from you.

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