In addition to pay-per-click advertising, banner ads, remarketing campaigns, and social media management, your digital marketing plan may also include paid advertising on social media. These ads allow you to showcase your business on various social media platforms, target the right audience for your company, increase engagement, and maximize your brand visibility. The iKonix Studios social media management (SMM) specialists know how to track social media engagement, and we understand how each platform works, including the audience most likely to utilize the various social media outlets. We utilize this knowledge to create paid advertising plans for social media that will optimize your return on investment.
How Does Social Media Paid Advertising Help Your Business?
At iKonix Studios, we can help you improve engagement on social media as well as converting followers into customers. We do this by making the most of the specific audiences who are most likely to utilize the various social media platforms, including:
Developing an engaged Facebook community – Facebook paid advertising campaigns should be geared toward driving traffic to your website as well as increasing engagement between your company and followers on Facebook.
Creating a loyal Twitter following – Twitter is a great way to keep people engaged. The right advertising on Twitter can be seen by hundreds or thousands of people around the world. Paid advertising on Twitter can help you get the right followers to keep your brand front of mind.
Becoming influential on Instagram – from working with influencers to getting your paid advertising in front of the right users, paid marketing on Instagram can be a complex but lucrative investment that we can help you make the most of.
Gaining views on TikTok – this relatively new social media platform is all about creating fun and entertaining content. If you have a business with products or services geared toward younger people, TikTok should be part of your paid advertising campaign. This platform is very competitive since they don’t show many paid ads, so it can be difficult to capture.
Connecting with other businesses on LinkedIn – if you’re a B2B company, you need a LinkedIn marketing plan. Paid advertising on LinkedIn can help you target the right business consumers. This is the go-to social media platform if you’re interested in connecting with upper level professionals within specific companies.
How Does iKonix Studios Help with Paid Advertising on Social Media?
Paid advertising can be an important part of your digital marketing campaign. If you’ve tried an SMM plan but want to directly target your ideal audience, a paid advertising campaign on social media may be just what you need. When you work with iKonix Studios to create a paid advertising campaign on social media, we will:
Find and target your ideal client market across social media platforms
Develop and meet marketing goals
Create ad copy that attracts customers and meets standards set by each platform
Increase conversion rates (turning clicks into customers)
Track and report the results, so you clearly see the return on investment