If you have a business with an online presence, Google is collecting data about your visitors, how they get to your site, how long they stay, what pages they visit, and a wide array of other factors. This information is available to business owners through Google Analytics. While anyone can create an account and access this date, it can be difficult to fully understand what all of that information means and how you can use it to achieve your business goals. Luckily, you don’t have to learn everything there is to know about Google Analytics to reap the benefits of this data as you develop a digital marketing campaign for your business. When you work with iKonix Studios, we have Google Analytics Certified team members who can help you setup, audit, and demystify your business’ Google Analytics data.