Our 3 Step Digital Marketing Strategy

Intentionally Developed Plans to Get Your Company in Front of New Customers

Digital marketing plans can be complicated. They need to be adjusted to meet the needs of individuals and businesses, but these needs also vary over time and your digital marketing plan needs to evolve with your business. At iKonix Studios, we offer intentionally developed digital marketing plans that are designed to help your business meet and exceed every goal, and as your business needs change, our team is here to ensure your plan is dynamic enough to change with you. While every digital marketing plan from iKonix Studios is unique to our clients, each plan involves three simple steps: goal-setting, understanding audience, and developing your brand and message.

1 – Set Achievable Goals for Your Digital Marketing Plan

When it comes to digital marketing, your goals should be SMART, which means:

Specific

Measurable

Achievable

Relevant

Time Sensative

In order to develop an impactful digital marketing plan, you need to know where it’s going. Creating a SMART digital marketing campaign involves finding the answers to questions like:

What does a successful campaign mean for my business? (how many new clients, how much added profit, etc.)
How will you measure your success? (call tracking, Google Analytics, etc.)
Are you being realistic about what is achievable for your business? (for instance, if you’re a sole-proprietorship you probably can’t manage 1,000s of new customers a month unless you have a good growth plan in place)
What clients to you need to attract to be successful and get the greatest enjoyment out of your business. (there’s a difference between attracting clients and attracting the right clients for you)
How soon do you want to see success?

2 – Know Your Audience & Speak to Your Ideal Client

Before you create a digital marketing campaign, you need to know exactly who you’re talking to. We recommend taking time to create a “persona” (or a few personas). These represent your ideal clients. Be as detailed as possible and answer questions like:

What age range are your ideal clients?
What gender(s) are your ideal clients?
Where does your client live?
What hobbies do your clients have?
What careers do your clients have?
What is your ideal client’s marital and family status?
What kind of digital content does your client engage with? (social media, online search, mobile search, voice command search, etc.)

3 – Get the Message Right & Get the Message Out

As you begin to develop an idea of who your best client or clients are, keep these personas in mind as you create your digital marketing campaign. When you develop digital marketing content, consider if your ideal clients would be likely to see this marketing material, feel excited about engaging with it, and be likely to reach out to schedule a visit, purchase a good or service, or otherwise turn their click into a conversion for your business. Once you have the messaging right, decide where it’s going to be placed to reach your ideal client. Is this a paid ad, website copy, social media content, or other digital marketing material?

Work with the Pros at iKonix Studios

All of this may sound pretty straightforward, but it can be tricky to set the right digital marketing goals, find the right audience, and create content that will engage with them. If you want to start your business’ digital marketing off on the right foot, maybe it’s time to consult with the professionals at iKonix Studios. Our knowledgeable team can help you develop and maintain an impactful digital marketing campaign based on years of experience that ensures you are converting more clicks into long-term clients. When you’re ready to get to work on your digital marketing plan, give us a call.

WE ARE A VETERAN OWNED AND OPERATED BUSINESS DIGITAL MARKETING FOR BUSINESS SINCE 2008

Digital Marketing

Social Media Marketing

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Brand Development

Our 3 Step Digital Marketing Strategy

Intentionally Developed Plans to Get Your Company in Front of New Customers

1 – Set Achievable Goals for Your Digital Marketing Plan

2 – Know Your Audience & Speak to Your Ideal Client

3 – Get the Message Right & Get the Message Out

Work with the Pros at iKonix Studios

Are you ready to drive traffic?

Send us a message.

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