Veteran Owned and Operated since 2008

WE ARE A VETERAN OWNED AND OPERATED BUSINESS DIGITAL MARKETING FOR BUSINESS SINCE 2008

Our 3 step digital marketing strategy

Intentionally Developed Plans to Get Your Company in Front of New Customers

Digital marketing plans can be complicated. They need to be adjusted to meet the needs of individuals and businesses, but these needs also vary over time and your digital marketing plan needs to evolve with your business. At iKonix Studios, we offer intentionally developed digital marketing plans that are designed to help your business meet and exceed every goal, and as your business needs change, our team is here to ensure your plan is dynamic enough to change with you. While every digital marketing plan from iKonix Studios is unique to our clients, each plan involves three simple steps: goal-setting, understanding audience, and developing your brand and message.

1 – Set Achievable Goals for Your Digital Marketing Plan

When it comes to digital marketing, your goals should be SMART, which means:

S

Specific

M

Measurable

A

Achievable

R

Relevant

T

Time Sensative

In order to develop an impactful digital marketing plan, you need to know where it’s going. Creating a SMART digital marketing campaign involves finding the answers to questions like:

2 – Know Your Audience & Speak to Your Ideal Client

Before you create a digital marketing campaign, you need to know exactly who you’re talking to. We recommend taking time to create a “persona” (or a few personas). These represent your ideal clients. Be as detailed as possible and answer questions like:

3 – Get the Message Right & Get the Message Out

As you begin to develop an idea of who your best client or clients are, keep these personas in mind as you create your digital marketing campaign. When you develop digital marketing content, consider if your ideal clients would be likely to see this marketing material, feel excited about engaging with it, and be likely to reach out to schedule a visit, purchase a good or service, or otherwise turn their click into a conversion for your business. Once you have the messaging right, decide where it’s going to be placed to reach your ideal client. Is this a paid ad, website copy, social media content, or other digital marketing material?

Work with the Pros at iKonix Studios

All of this may sound pretty straightforward, but it can be tricky to set the right digital marketing goals, find the right audience, and create content that will engage with them. If you want to start your business’ digital marketing off on the right foot, maybe it’s time to consult with the professionals at iKonix Studios. Our knowledgeable team can help you develop and maintain an impactful digital marketing campaign based on years of experience that ensures you are converting more clicks into long-term clients. When you’re ready to get to work on your digital marketing plan, give us a call.

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