Attracting Users to Your Site & Turning Them Into New Clients
You’ve probably heard of search engine optimization (SEO). For most businesses, SEO is the main focus of digital marketing campaigns. This is for good reason. If potential clients can’t find you online, your digital marketing campaign is, simply, not working. But what happens after clients find you online? After they click on your ad or your link from their search results, are clients actually investing in what your business is selling? Many digital marketing campaigns are driven by clicks. At iKonix Studios, we strive to take things one step further. We gear our digital marketing campaigns toward turning those clicks into conversions. In recent years, moving beyond SEO to conversion rate optimization has become a best practice in digital marketing, and our team can help you improve your conversion rate.
What Is Conversion Rate Optimization?
As conversion rate optimization, or CRO, has become more widely discussed within the field of digital marketing. It’s the intentional process of focusing marketing plans toward transitioning potential clients (clicks) into actual clients (conversions). This can involve a number of specifics, including adding opportunities for conversion to your website or app, changing the way your clients can reach out, and creating methods to track how many clicks actually become real world clients.
Is Conversion Rate Optimization Important?
SEO focuses on getting more and more people to your website with the hope that, the more users visit, the more likely you are to get new clients. It’s not a bad way of looking at digital marketing, but it can be an expensive and time-consuming process. Conversely, CRO focuses on increasing the odds that each person who visits your site will become a customer for your business. As the conversion rate goes up, your acquisition cost decreases and your revenue per click increases. It’s a true win-win for your business. Even if you think you have a pretty good conversion rate, there’s always room to do better, and the iKonix Studios team has the knowledge and resources to help you start converting clicks into great customers.
How Can iKonix Studios Help Businesses Optimize Conversion Rates?
Given enough time and inclination, just about any business owner can figure out how to achieve the desired CRO goals, but for most, that time would be better spent focusing on what they do best – running their business. The knowledgeable iKonix Studios professionals can help you increase your conversion rate by taking the time to answer questions like:
What counts as a conversion? Is a conversion for your business selling a product, scheduling an appointment, page views, ad clicks, lead generation, or some other end goal?
How can you improve your conversion funnel? Does the content need to be more compelling? Do users need more opportunities to reach out?
Where should you focus your efforts? Are there underperforming areas you need to emphasize? Do you want to maintain or increase sales on your best performing goods or services? Are there high profit pages or items you want to push?
Then, we transform this knowledge into a powerful CRO plan for your business. When you’re ready to get started, give us a call.