Social media live video broadcasting was launched by Twitter with the Periscope app in 2015. Since this launch, Facebook, Instagram, YouTube, and numerous other social media platforms have launched their own live video streaming apps. With billions of users a month across platforms, live video may be the next big thing for your business’ integrated marketing strategy. If you’re not even sure where or what to live stream, the team at iKonix Studios has you covered. We offer video production services, integrated marketing strategies, and more to help you make the most of innovative marketing tools like live video.
The first question you may be asking is where do I live stream? If you’re looking to use live videos as a way to reach new and existing clients, it makes sense to stream via social media, and we’ll take a deeper dive into each of the biggest contenders below. However, live streaming can also be a great internal tool to communicate with employees. If you want to live stream for internal training, business announcements, and other employee-facing uses, it’s advisable to avoid social media. These platforms are built to be public facing, so even if you utilize privacy settings, this information may get out to unintended viewers. Instead of live streaming via social media, you should look into video conferencing tools that are built for business.
When it comes to live streaming for public consumption, each of the big options has its benefits:
Still not sold on live streaming for your business? Consider some of the benefits of live streaming as part of your integrated marketing strategy:
The last benefit of live streaming is its ability to give your clients fun, engaging, and customer-focused content, so your live stream needs to be all of those things. What kind of fun, engaging, and customer-focused content should you be live streaming?
If you’re ready to incorporate live streaming into your business’ online marketing strategy, let the knowledgeable team at iKonix Studios help. We have professionals who can help you with every aspect of the process from coming up with ideas for your live steam to tips to look your best while you record, we’ve got you covered. Simply give us a call to get started.