Developing a website is not simply a nice extra for modern companies. According to recent industry statistics, online business now generates over $2 million dollars of business every minute. If that figure is not staggering enough, business experts anticipate e-Commerce will continue to grow at a double-digit pace in coming years, while brick-and-mortar locations will likely see no more than single digit growth. Web Development Dallas professionals work with clients who recognize the potential to expand their brand by capitalizing on the e-commerce juggernaut. Finding the optimal solutions for your online brand development efforts can quickly lead to more sales and higher bottom line profits.
What is web development?
As a rule, web development has been defined by industry professionals as taking care of website components not directly related to the site’s design elements. That translates to all the items that keep a site actually up and running, including coding and markup. However, in the real world, web development, as understood by most people, includes all aspects of designing and implementing a website. Integrating a content management system (CMS) now also plays a major role in Professional Web Development.
While major corporations can afford a large in-house staff to manage their websites, typical business owners find it far more efficient and cost-effective to outsource Web Development Dallas to professionals dedicated to providing customized design services that are second-to-none. Quality, professional web development requires the design team meet with clients often to make sure the appropriate solutions are incorporated into the overall plan.
How are content management systems changing web development?
A content management system (CMS) is the link between users and the site’s content, and several open-source options are available. Contemporary open-source CMSs are frequently updated to take advantage of newly designed features and enhanced capabilities. Design team professionals can easily modify existing websites to take advantage of the new capabilities. Once a CMS is properly set up, on-site personnel can easily and quickly modify content to meet any needs for keeping the site current.
That ability makes it possible for company personnel to change many features, including videos, blogs, and product offerings to reflect changing industry information, product data, or interactive site features. With the advent of Google’s Panda and Penguin updates, having the ability to rapidly respond to marketing trends and search engine demands is vital for retaining quality search engine rankings.
Who takes care of the site’s actual design?
While the traditional role of professionals providing Web Development Dallas doesn’t include the design of a site, top web development providers also have staff specializing in creating web page designs. Because there is a great deal of value in integrating all aspects of the development and design under one umbrella, those professionals now work closely with clients on all aspects of web page design.
Of course, the goal is to make it possible for on-site personnel to integrate routine updates without necessitating any intervention by the development provider. That is a practical consideration for companies needing to make immediate changes to content while keeping overall costs for site maintenance to a minimum. When significant changes or upgrades are needed, design and development professionals are there to quickly make appropriate changes.
Should website security be an issue?
Website security is arguably more of a concern now than ever. Web Development Dallas professionals tailor specific security measures to meet every site’s needs. Because each site has unique security issues related the applications being used, security recommendations will vary. However, the goal is always to prevent unauthorized access to the site. Again, the constantly evolving environments require sites be monitored for indications of any attacks.
While implementing measures, like server port hardening, are important, other security issues may be greater threats to data security. Discussing on-site security issues with the web professionals can often resolve potential threats.
What aspects of web development are ongoing?
It could easily be argued that all aspects of web development are ongoing, but there are a couple that will always demand attention. Custom Web Design options are always needed to meet needs arising as a business needs or search engine demands emerge.
Database Development is crucial for companies, as all aspects of client development, retention, and even inventory control, contribute to a company website’s success. While databases may appear mundane, they provide the data required to make sure all aspects of the website are functioning cohesively.
Search Engine Optimization efforts are crucial for anyone developing or maintaining a website, and should never be ignored. While some aspects of SEO are easily handled in-house, consulting expert intervention is required when issues develop. SEO also includes analyzing data, and in-house staff is not always capable of dealing with this aspect of SEO.
Driving new business to a company website is essential not only for staying competitive, but also building a brand and increasing overall sales. Web development, coupled with carefully designed pages, makes it possible for a business to take advantage of current e-Commerce growth patterns. To take advantage of e-Commerce trends, contact a web development specialist today.