The design of your website says a lot about you.
In fact, to visiting online users, it says everything about your company.
A quality well-built website is the front line of your sales force. Customers derive an opinion of your online business through the design and layout of your website before they ever purchase an item, pickup the phone to call or fill out an online form for someone to contact them.
You will have to prove very quickly that you have something visitors are looking for, and you will have to do it in about 2 to 3 seconds. That is about how long it takes the average disinterested user to click the “Back” button, before you even have a chance to say hello.
So how do you deal with converting a site visitor into a genuine lead?
The answer is in uncompromising, user-centric web design.
The “E-tailing” group publishes a yearly report on what percentage of visitors retail stores on the internet convert into customers. The average percentage year after year continues to be 2-3%.
But, of course, that number doesn’t reflect the select group of websites that convert upwards of 15% of visitors.
The one thing all of these sales converting websites have in common is an unparalleled user experience and an eye-catching design.
Even just getting a one or two percent increase in conversion rates on your pages can have a dramatic effect on the amount of money you are bringing to the bottom line every month. Combining this with smart e-mail capturing, customer retention and a top-notch SEO strategy, can turn your once fledgling website into a full-scale online business to be reckoned with.
If you are thinking about launching a web based business or upgrading your website, there are 100 good reasons to get your website professionally designed by the best in the business. We’ve listed our top 5 favorites here below.
Top 5 Reasons to Get Your Website professionally Designed
1. It imbues trust
Some people still use the excessively long sales page type ad that was common as a sales tactic in the 90’s. When most people see those type pages they typically click the back button before doing anything else.
Imbuing a sense of trust in your potential customers is the number one job of internet companies in this day and age (or… today’s internet world).
You do that in two ways:
Showing you care about your customer by having a professionally designed website and providing the qualities, services and products your customers expect you to provide.
2. It says you are professional
Websites where there is something to buy are a dime a dozen on the internet, but how many of them actually convert, keep and reconvert customers? The line between a poorly built website and the professional company that has stellar graphics, ultra-friendly user interface, and killer marketing is a very thin line, but it also has a very deep gap.
Companies who are willing to cross that gap prosper, see a higher retention rate of repeat customers and can dramatically improve their return on investment. Those that have a poorly built website continuously see increased spending and decreased sales which dramatically negatively affects their return on investment.
3. It says you are profitable
This may seem unimportant, or even negative to some inexperienced web designers, but professionals know that showing you can afford quality web design speaks of quality products and/or services. Customers see that you take pride in your online presence and that speaks volumes about your company before first contact is ever made. It also has an advantage of showing that you are an authority in your niche if properly designed and built.
Customers who see a well-designed, polished and busy website know that others have shopped there as well. There is usually only a few second decision-making process for customers who may be thinking about buying a product or service online; they immediately want to see if others have shopped there before, if you are trust worthy, and if you can deliver on your promise.
If you can display (hint the word display, not sell) this quality in a quick enough time, your chances of winning a customer go up tenfold and again this has a positive effect on your advertising investment.
4. It provides an easy user experience
Navigating your way from the first click all the way to the checkout page should be as easy and streamlined as possible. Users should be engaged, they should be informed, and they should not be blown out of the room with unnecessary texts, ads, or visuals.
If you want to see a good example of excellent and simplistic user-friendly design, visit Groupon’s website. They have made the process of buying their product or service as quick and pain free as possible. They have subtle design elements like a depth-of-field ray of light in the background, easy-flow colors, eye-nomic boxes and images, and a focus on moving users towards checkout without any roadblocks in-between.
If you can manage to get your site to flow like this, than you are already halfway towards making a healthy, consistent profit.
5. It is an investment like no other
Your website is just like a good, clean brick and mortar store. It is an investment that will last for ages.
Amazon invested very early on a user-centric, eye catching design that would be infinitely scalable, and it has lasted them for nearly the length of the internet. Sure, they have tweaked along the way, but the time, research, and money invested early on have paid them dividends beyond their wildest dreams.
When you work with a professional web design company, you don’t just get 3 stock options to choose from that your logo and name are just planted onto.
Far from it.
Professional web designers work with you on a case by case basis to build a site that is directly interwoven with your customer base, and your product.
If you have ever thought about getting your website professionally designed, now is the time to do it.
We guarantee it will be well worth the investment.