When it comes to any type of marketing strategy, staying ahead of the competition is the number one rule. But to do so, your marketing plan must have a strategic approach and you have to know your audience and what your end-goal is. With so many things to keep top of mind right off the bat, keeping up with evolving trends when it comes to digital marketing year after year can be overwhelming.
In just the past 10 years, businesses have witnessed the emergence of digital marketing tools such as social media (i.e., Facebook, Twitter, Instagram), search engine optimization (SEO) campaigns, user-generated content such as blogs, and targeted mobile marketing strategies. While those are all still optimal ways to reach a desired audience, 2022 has several innovative trends in the digital marketing space that are making companies, and their customers, sit up and take notice.
Digital marketing has become more complex than just a way to advertise online. Businesses both large and small rely on digital marketing tools to reach a larger audience in a way that is cost-effective and measurable. Digital marketing gives companies a more personalized approach when it comes to reaching customers, enabling them to target their desired audience at the right time.
Today’s savvy marketers are being tasked with strategizing and developing new and innovative ways to make an impact through various engagement marketing techniques. Creating awareness and building a relationship with new and returning customers is the ultimate outcome. But how you do it and the methods you use can mean the difference between capturing that all-important customer or being looked over for the competition.
Getting to know your audience is one of the most important benefits of enacting a digital marketing plan. Through easy to implement actions such as social media posts, a detailed blog, or conducting a poll or survey, you can encourage conversations and gain valuable insights into your customers’ thoughts, buying patterns, likes and dislikes when it comes to your products or services.
There are many new trends making an impact in 2022’s digital marketing landscape. Here are four to keep on your radar screen when it comes time for you to develop and implement a digital marketing plan:
Augmented reality (AR) uses digital technology to provide an experience for customers about a product via a smartphone, tablet, or headset. Combining real life with a super-imposed image or animation via video, text or image formats, this innovative technology gives marketing professionals the ability to transform a static object into an immersive and realistic experience that guides the senses through the addition of graphics, sounds, and even smell.
The benefits of using AR for digital marketing are numerous. Because the technology behind AR is still new, the ability bridge traditional and digital marketing techniques together allowing customers to have an experience and interact with your product or brand can really make an impression.
AR ads are typically recalled by consumers because of the interactive experience and ability to be shared. In 2019, AR ad revenue reached $1.58 billion, and it doesn’t show any signs of slowing down.
When you hear the word “influencers” what do you think of? Maybe your favorite celebrity or sports figure endorsing a product that grabs your attention? Do their endorsements make you think “If he uses it and has great results, then maybe if I use that same product I’ll have the same results, too.”
The use of influencer marketing falls in-line with popular social media marketing strategies that use the endorsements and product mentions from people who are known as influencers. An influencer has a dedicated following via various social channels and may even be viewed as an expert in their industry. From Facebook to Instagram to Twitter, Snapchat and Tik Tok, there is no shortage of digital outlets for an influencer to send a message and draw more customers to a product or business.
This form of marketing works due to the trust and influence that he or she has built among their followers and fans about a product or brand. Digital influencers are keenly aware of what their audience wants to see. They take that knowledge and translate it into how they engage their audience with the content they are presenting. An influencer bridges the gap between your company and target audience or demographic. Rather than having content just thrown at them by traditional marketing avenues, when an influencer shares content, their audience may feel more like they are connecting with someone they look up to or admire.
When it comes to results, there’s no doubt that influencer marketing is a digital marketing trend in 2022 that will continue to flourish. The market grew from $9.7 billion in 2020 to over $13 billion in 2021. In 2022, the market is projected to expand to a $16.4 billion industry.
Wouldn’t you love to take a trip to Paris without having to leave your office? Or tour a home you are interested in buying but don’t have the time to drive out and see in person? With the addition of 360-degree virtual reality tours to many companies’ digital marketing plans in 2022, that wish has become a reality.
This type of digital marketing experience appeals to a broad audience because it makes them feel like they are fully immersed and engaged 360 degrees around. Many industries such as travel and real estate are taking advantage of this digital marketing trend. You can even take a virtual 360-degree tour of the White House!
Raise your hand if you asked your Alexa or Siri a question today. Consumers are using voice search features among their devices to perform tasks such as search engine queries, to find information about a local business, make purchase decisions, and much more.
How will voice search impact digital marketing in 2022? The rising rate of the use of digital voice assistants has had a significant impact on search trends and SEO. According to a 2021 study, by 2024, global smart speaker sales will surpass $30 billion making them among the top-selling consumer electronic products. This means it is more important that you optimize your website for voice search and create content that will successfully attract organic voice search traffic to your website.
There’s no doubt, putting together a comprehensive digital marketing plan can be difficult. As new trends emerge and others fade into the background, marketers are constantly adjusting their efforts to stay current while also ensuring the needs of the business and their customers or clients are met. The key word when it comes to digital marketing is evolution. Digital marketing will always be evolving, and while there will be certain strategies and solutions that are here to stay, new and innovative trends are also important to implement if they are a fit for the business.
Being flexible is also important when it comes to hopping on the digital marketing trend train. Keeping a close eye on the competition and how they are using digital marketing for their own business is important. However, you must keep in mind that while the latest digital trend is working for them, it may not work for you and your end goals.
That’s why it’s imperative to have an educated partner or knowledgeable in-house marketing team when it comes to digital marketing who understand your goals and how certain trends or strategies will help the business meet and even exceed its goals.
At iKonix Studios, we offer intentionally developed digital marketing plans that are designed to help your business meet every goal while ensuring your plan is dynamic enough to change with you and the evolving digital marketing landscape.
While every digital marketing plan from iKonix Studios is unique, each plan involves three simple steps: goal setting, understanding audience, and developing your brand and message. Contact us today to learn more about how our professional team can help you develop and maintain an impactful digital marketing campaign that ensures you are converting clicks into long-term clients.