How Is Your Digital Marketing Plan Shaping Up for 2022?
February 17, 2022
If you have a business website, you’ve likely heard of web development, and you may feel like you’re starting to get a good grasp on what exactly that is. Then, you start hearing people talking about “frontend” and “backend” development. Suddenly, you’re feeling a little confused again, and that’s understandable. Luckily, it’s not actually that complicated. Let’s take a closer look at how frontend and backend web development work to deliver a website that offers excellent user experience, gets you found in search, and keeps users on your site.
In the simplest terms, frontend web development refers to the functional aspects of the website that users need to interact with – buttons, dropdown lists, forms, etc. Not to be confused with web design, which is focused on creating a website that looks good, displays information in an easy to read format, and promotes your brand. Frontend web development is focused on the ability of users to find the information they’re looking for quickly, navigate between pages easily, and use all clickable and functional parts of the website as intended.
If you’re like many people in the US, you spend some time watching home renovation shows. Whether you’re in the This Old House generation or you’re an HGTV fan, you’ve likely seen at least one episode of a renovation show where the following phrase is uttered: “It seems like such a shame to invest so much of our budget into something no one will ever see.” According to every home renovation specialist with an HGTV show, it’s the bane of the reno budget. All those pipes, electrical wires, and support beams. Hidden from view, without these essential elements, no home would be complete or functional.
The same thing is true of backend web development. Many people feel like it’s a waste of money and effort, but in order for your users to access the information they need, get in contact with you, or make a purchase, your site needs good backend web development. In fact, the way your site is built can even impact the ability of users to find you in search engines. In short, you may feel like those frustrated homeowners on renovation shows who just found out they’re not going to get their new master en suite because they need new plumbing for the rest of the house, but it is essential that the backend foundation of your website is solid. All of the unseen functions and features of your site are the power behind the beautiful design and user-friendly frontend development.
Let’s keep talking about the house on one of those home improvement shows. What if the contractor just fixed all the wiring and plumbing, but they never put in the walls or attached the wires to your light switches? Vice versa – what if they shrugged off all those costly repairs that no one would ever see, and just made the house look okay and put some temporary fixes in place that promised to leave you with years of costly repairs as you continually patch the house back together? Hopefully, neither of these situations ever happens, but you’d be surprised how often bad web development leads to very similar situations on websites. From broken links to images that show up as a string of code on the site, frontend and backend development need to work together. Your site should be easy to navigate for your clients AND it needs to work well without any glitches or errors.
At iKonix Studios, our knowledgeable experts create beautiful and functional websites for any kind of business. Your site will look professional, promote your brand, and our seamlessly integrated and quality tested front and backend web development ensures users have a positive experience when they visit your site. When you’re ready to learn more, contact one of our knowledgeable sales team members.
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