The art of branding has itself been rebranded. Gone are the days where multiple brands such as Tide and Pampers collectively identify a corporation like Procter and Gamble.
For a brand to successfully compete in the global marketplace, product branding must fall under the umbrella of a corporate brand. Successful organizations recognize the value corporate branding provides. Done well, good branding attracts and retains ardent fans and unlocks the potential of leaders who will drive performance excellence in the future.
What Corporate Branding Is and Is Not
Corporate branding is more than an eye-catching logo and clever slogan. It is centered on the customer—their experience with your brand from cradle to grave; marketing to customer service.
Unlike product branding, corporate branding is borne from your business goals and objectives, which, in turn, drives product branding as well as daily activities throughout your company. At its best, it is consistent customer experience encompassed in a simple, unified message.
Not all customers fit into the same box. Therefore, your brand cannot be static. While the message inherent in your logo and slogan remain consistent, the way it is carried out must evolve with your customer’s needs and preferences.
How Effective Corporate Branding Works
Every experience and encounter shapes internal and public perception, which then affects success. Our integrated corporate branding service guarantee brand excellence throughout your corporation, from letterhead to website.
C-suite involvement is vital to a successful corporate branding strategy to differentiate your unique vision, value, product and service from your competition. Our goal is to help you create satisfied customers who become enthusiastic ambassadors of your brand and unlock potential in your company’s future leaders.
The iKonix Studios corporate brand strategy encompasses:
We perform comprehensive research of your market, customers, employees and competitors to establish an accurate perspective of your current brand portfolio.
We work closely with your C-suite to identify core values, business goals and objectives to ensure your branding accurately reflects your company vision and will deliver a consistent customer experience.
Our creative team is committed to creating logos and core messaging that establish your brand throughout all company communications, working alongside your communications team to support your brand across all products and service from color selection to typography; communications systems to guidelines.
Our corporate branding experts help you protect your brand by accurately communicating who you are and what you are about in a simple, unified message. Additionally, we allow room to adjust how you deliver that message to continue to fulfill your corporate vision and build value.
Let us help you build and maintain matchless perceptions in the minds of your present and future customers, your employees and the global marketplace. Give us a call today to begin building value for your company and clients.
- From the selection of colors and typography to the development of communications systems and graphic guidelines, CoreBrand knows that just looking good is never good enough. Each communication element must express and support the brand and business strategy.
- Research all competitors in a given market (intelligence)
- Identify the brands core values (strategy)
- Logo development and core message development (creative)
- Company/Product naming (creative)
Brand identity is carried throughout all digital and print media including:
- Corporate Logos
- Web Design
- Business Cards
- Web Application Development
- Content Management System (CMS)
- eCommerce Web Development
- Mobile Application Interface and Iconography
- Social Media Branding
- Responsive Design and Development
- Company Documentation
- Reputation Management: Google, Yelp, Kudzu, etc.
- Restaurant Menu Design
- Search Engine Optimization (SEO)/Search Engine Marketing (SEM)