Social media marketing, which is also referred to as SMM, is always changing. Twenty years ago, SMM might have involved ads on AOL and MySpace. Ten years ago, SMM plans might have been heavily centered on building a Facebook page and getting followers. Today, social media marketing can include paid and unpaid advertising on numerous platforms,
Who wouldn’t like to cut costs when building a new website? Using one of the countless free or cheap templates currently available sure can be tempting, but is that really the best solution? In most cases, the answer is no. There are numerous reasons to invest in a truly unique design for your website. Click
Modern content management systems have made web development largely developer-friendly. You can build powerful feature-oriented websites without getting into the nitty-gritties of coding and programming. Over the past few years, Drupal, Joomla and WordPress have risen to be the most popular content management systems. They offer varying degrees of flexibility, capabilities, features and ease of use. To begin with, it must be said
If your ecommerce portal is built on Magento Go, it is time to take some action because the platform will be shut down from February 1st 2015. Magento released a note recently announcing the shut down. The good thing is that the solution for this predicament is simple and highly effective. All you need to do
Ranking higher on search engines increases the visibility and credibility of your website. In order to rank higher, you need to implement a strong SEO campaign. Search engine optimization is all about getting your website to rank higher on the search engine ranking pages (SERPs). However, the task is very challenging today because search engine ranking
Search Engine Optimization, or SEO, has come a long way since the 90’s when the search engine algorithms relied heavily on things like keyword density and meta tags. This left the ranking pages open to inaccurate or irrelevant search results, since those early algorithms relied on the information provided by the webmasters who could easily
What’s the Buzz? So it is no surprise that web marketers are abuzz about mobile use studies. A recent white paper makes a strong case for responsive web design. The paper states that: 98% of consumers move between a variety of devices throughout the day 82% of smartphone users browse the web on their phones 45%
The art of branding has itself been rebranded. Gone are the days where multiple brands such as Tide and Pampers collectively identify a corporation like Procter and Gamble. For a brand to successfully compete in the global marketplace, product branding must fall under the umbrella of a corporate brand. Successful organizations recognize the value corporate branding provides.
Facebook started out as a platform in which college students connected with the opposite sex. Twitter began with stream-of-consciousness commentary on the average person’s daily life. Not too long ago, Pinterest was a conduit for crafters to share their masterpieces. But many small business owners have discovered that social media is also a robust marketing tool.