10 Trends in Social Media Marketing

Social media marketing, which is also referred to as SMM, is always changing. Twenty years ago, SMM might have involved ads on AOL and MySpace. Ten years ago, SMM plans might have been heavily centered on building a Facebook page and getting followers. Today, social media marketing can include paid and unpaid advertising on numerous platforms,

Why Online Templates Aren’t the Best Choice for Your Website

Why Online Templates Aren’t the Best Choice for Your Website

Who wouldn’t like to cut costs when building a new website?  Using one of the countless free or cheap templates currently available sure can be tempting, but is that really the best solution? In most cases, the answer is no. There are numerous reasons to invest in a truly unique design for your website. Click

How do I choose between WordPress, Joomla and Drupal?

Modern content management systems have made web development largely developer-friendly. You can build powerful feature-oriented websites without getting into the nitty-gritties of coding and programming. Over the past few years, Drupal, Joomla and WordPress have risen to be the most popular content management systems. They offer varying degrees of flexibility, capabilities, features and ease of use. To begin with, it must be said

How to Rank Your Site Higher in Search Engines Naturally

Ranking higher on search engines increases the visibility and credibility of your website. In order to rank higher, you need to implement a strong SEO campaign. Search engine optimization is all about getting your website to rank higher on the search engine ranking pages (SERPs). However, the task is very challenging today because search engine ranking

Recent Advances in Search Engine Optimization

Search Engine Optimization, or SEO, has come a long way since the 90’s when the search engine algorithms relied heavily on things like keyword density and meta tags.  This left the ranking pages open to inaccurate or irrelevant search results, since those early algorithms relied on the information provided by the webmasters who could easily

Web Design Stats State: Get Responsive Web Design or Be Forgotten

What’s the Buzz? So it is no surprise that web marketers are abuzz about mobile use studies. A recent white paper makes a strong case for responsive web design. The paper states that: 98% of consumers move between a variety of devices throughout the day 82% of smartphone users browse the web on their phones 45%

How Corporate Branding Can Increase Your Revenue in 2014 and Beyond!

The art of branding has itself been rebranded. Gone are the days where multiple brands such as Tide and Pampers collectively identify a corporation like Procter and Gamble. For a brand to successfully compete in the global marketplace, product branding must fall under the umbrella of a corporate brand. Successful organizations recognize the value corporate branding provides.

Top 5 Reasons You Should be Using Social Media Marketing to Boost Your Business

Facebook started out as a platform in which college students connected with the opposite sex. Twitter began with stream-of-consciousness commentary on the average person’s daily life. Not too long ago, Pinterest was a conduit for crafters to share their masterpieces. But many small business owners have discovered that social media is also a robust marketing tool.