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The Value of Integrated Marketing

Many business owners make the decision to invest their marketing funds in one or two areas, but the biggest mistake you can make in marketing is to not create multiple touchstones for potential customers to access your business website, call your office, or schedule a visit. No two consumers are exactly alike, and the way

Does Your Business Need a Mobile App?

These days, it’s essential for any business to establish a presence online. From professional websites and social media campaigns to claiming your Google My Business account and getting five-star reviews, it seems like businesses have to put in a lot of effort just to meet the bare-minimum for a solid brand recognition. Now, it seems

To Chatbot or Not to Chatbot?

When it comes to new technology like chatbots, it can be a little hard to decide whether they’re going to be a trend that quickly fizzles out or if they’re here to stay. When it comes to chatbots, it does seem like the AI-driven, business productivity increasing, sales pushing bots are here to stay. In

Web Design or Web Development? Are They Different?

There is definitely a difference between web design and web development, but they are both very important to creating a website that looks great and functions flawlessly. Keep reading to learn a little more about the difference between these two essential services, and don’t forget to contact the iKonix Studios team to learn more. We

10 Trends in Social Media Marketing

Social media marketing, which is also referred to as SMM, is always changing. Twenty years ago, SMM might have involved ads on AOL and MySpace. Ten years ago, SMM plans might have been heavily centered on building a Facebook page and getting followers. Today, social media marketing can include paid and unpaid advertising on numerous platforms,

Why Online Templates Aren’t the Best Choice for Your Website

Who wouldn’t like to cut costs when building a new website?  Using one of the countless free or cheap templates currently available sure can be tempting, but is that really the best solution? In most cases, the answer is no. There are numerous reasons to invest in a truly unique design for your website. Click

How do I choose between WordPress, Joomla and Drupal?

Modern content management systems have made web development largely developer-friendly. You can build powerful feature-oriented websites without getting into the nitty-gritties of coding and programming. Over the past few years, Drupal, Joomla and WordPress have risen to be the most popular content management systems. They offer varying degrees of flexibility, capabilities, features and ease of use. To begin with, it must be said