What’s the Buzz? So it is no surprise that web marketers are abuzz about mobile use studies. A recent white paper makes a strong case for responsive web design. The paper states that: 98% of consumers move between a variety of devices throughout the day 82% of smartphone users browse the web on their phones 45%
The art of branding has itself been rebranded. Gone are the days where multiple brands such as Tide and Pampers collectively identify a corporation like Procter and Gamble. For a brand to successfully compete in the global marketplace, product branding must fall under the umbrella of a corporate brand. Successful organizations recognize the value corporate branding provides.